Monday, August 18, 2008

How Not to Build Renewable Energy

My good friend Herb Rubinstein just called me to tell me he’s leaving the non-profit group he had been helping to run. The organization is called i-Cast and had an unusual mandate of finding renewable energy projects in Colorado for students to work on. Now i-Cast is changing that mandate to finding renewable energy projects for low-income residents. Nice notion, but can we please let the rich people pay for the bleeding-edge stuff first? Herb understandably disagrees with the change of focus—not because he doesn’t like helping poor people but because he just can’t make it add up. Good luck, Herb, and I have no doubt that you’ll find a better opportunity to improve the world.